Your Company Image and Culture Can Affect Your Hiring

“Why are people not applying for my jobs?”

Do you find yourself asking this question? You're frustrated because you took all the right steps. You wrote convincing job descriptions and advertised them in all the right places. Yet you haven't received any applicants… and if you HAVE, they aren’t ideal candidates. 

So the question is…

Why don’t people want to work for your plumbing business?

Even though a strong job ad can play a big role in attracting applicants, there are more pieces to the puzzle. The missing piece could be your company image and culture. Does your business have a high turnover rate? Maybe you have received bad reviews from clients or past employees? This is what creates a bad company image.

How do you produce a business that people want to work for?

Build your company from within! 

Elevate your culture, and improve your reputation.

But how?

Entice Job Seekers!

Do you offer benefits? Bonuses? Let them know exactly what you have to offer. Even if it is as simple as choosing their shift or offering remote work. Communicate with your future and current employees! Be open to hearing their ideas about how to better the business. They will feel seen and heard and will appreciate that their input matters.

Make it fun!

Create contests and competitions! Of course, keep it friendly…  an example would be the receptionist that answers the most phone calls this month wins the front-row parking spot. Or, whoever brings in the most sales revenue that month gets a gift card. I mean, who wouldn't want to win a prize?! This not only allows you to spotlight your hardest-working employees but lets them know they are valued.

Employee standards!

Be sure to hire employees that are a good culture fit for your business. You want someone who will benefit your business and uphold your company standards. To ensure you select the best candidate you could utilize applicant assessments! Using assessments can show you so much about a candidate's personality! If they’re a people person, good with numbers, a team leader, or prefer to keep to themselves… You can learn all this and more from a completed assessment!

Employee referrals!

The best way to spread company awareness while maintaining your culture and image is through employee referrals. You could even offer an incentive if their referral gets hired, which will motivate them to share your jobs. No matter how big or small your plumbing business is, this is a great way to improve your culture AND make affordable, quality hires!

The goal is to construct a business where anyone would want to work… where you would want to work! Build your company up so that your employees love their job and want to share them with the world!

Let us handle the stress of writing, posting, and managing your jobs so you can use that time to build your company image from within.

Please reach out to learn more about what ApplicantPro can do for you!