Here's the Right Way to Post Your Job Ad

Are your job openings falling flat on Indeed?

The problem might be your job listing!

What are the most common misconceptions about job ads?

-You need to tell job seekers every single detail of the job.

-Adding more requirements is better.

-A job ad and a job description are the same things.

-All job ads perform equally well on indeed.

These misconceptions lead many employers to simply take their job description that outlines the duties of the job and use that list as their job ad.

That approach may have worked for you in the past, but it is not a long-term solution.

Posting your long list of demands means fewer people will want to apply for your job. You are doing yourself a disservice.

You can't hire anyone who doesn't apply, and if you are actively scaring off candidates, your options are unnecessarily limited.

What are better ways to screen out candidates?

-Using assessments

-Targeted criteria in your Applicant Tracking System

When it comes to your job ad, you want to use it to attract applicants. And to attract applicants, your job ad needs to be attractive. 

How do you make sure the job ad is attractive?

So take a moment to look at your job ad and ask yourself…

Would you be excited to apply for your job? 

If not, applicants probably aren’t either.

Is your job ad just a job description? 

Sure, people want to know what they'll be doing day-to-day, but they don't need every single detail. Only put the absolute deal-breakers! 

Rather than listing the job description, compose an exciting job ad! Hiring is just marketing--highlight the benefits of working at your company. 

Speaking of marketing, Indeed, just like Google, is a search engine.

When someone searches for jobs in the area, the ones that pull up first are going to be those that best match what was searched.

This means you need to make sure your job ad has proper SEO and keywords. 

Are your job ads are failing to attract applicants?

Are your job openings remaining open?

It may be time to rewrite your job ads.

If you don’t want to do this yourself, we can re-write your job ads for you!

If you’d like to learn more, please don’t hesitate to reach out to us.

We’d love to help you start reaching your hiring goals today!